One of the greatest communication mediums in Brazil

Subscription TV continues its fast-paced growth trend in Brazil. The subscriber's base is reaching ten million domiciles, a 36. 5% growth in comparison with the end of 2008, getting to 30 million people.

The medium continues to be specially present with AB class consumers, but it is already remarkable its penetration with consumers of less buying power. In common, they share the taste for a quality, diversified and increasingly interactive programming. They are people, as the researches show, with more social and ecologic awareness and Who value . The subscribers dedicate more than two hours a day to the medium.

The advertising billings of the subscription TV channels was more than R$ 820 millions in 2009 and R$ 447 millions in the first half of 2010. Advertisers of all sectors of the economy invest in the medium, with highlight going to manufacturers of personal hygiene and cleaning products, retail chains and car dealers.